Google advertising

Advertising on Google provides an opportunity to leverage data from the largest search engine in the world to remarket to existing customers when they are shopping as well as find new customers through Google’s data.

• Implement branded and generic search campaigns. We balance the need to drive repeat purchase on our site as well as prospect through terms of those who are looking to make a purchase.

• Implement Google Shopping campaigns 

• Develop Google Display Network and YouTube campaigns to grow brand awareness and provide another touchpoint for our consumers

Facebook and instagram advertising

Facebook & Instagram have 187 million daily active users in the US* which guarantees reach against most all potential customers. The vast amount of users also allows for us to dissect user behavior and target new and existing customers with a high potential lifetime value.

• Use Facebook’s data and pixel to develop campaigns and strategies focused on bringing in first time customers as well as driving conversion among those that are actively shopping and existing customers with a focus on efficiency and high return rates.

• Constantly optimize our efforts to ensure we are not just talking to those who already know of our brand. We intend to balance increasing brand awareness as well as immediate conversion as work in tandem.

*Facebook Q2 Earnings Report