Our team.
Patrick Lynch
Founder
Prior to starting KAR Direct, Patrick worked at Backbone Media for 4+ years implementing best practices in digital marketing for thriving e-commerce brands. Patrick assisted in driving growth for YETI Coolers, Gerber Knives, Black Diamond Equipment, and other best-in-class DTC brands. Patrick graduated with a B.A. in Economics from Colorado College in 2015.
Lindsay Luft
Director, Client services
Lindsay is an experienced digital marketer with a passion and focus on elevating our client’s creative executions on META, Google, Klaviyo & Shopify. Prior to KAR, Lindsay worked in the highly competitive Biopharma space, executing best-in-class digital advertising and website projects. Lindsay’s well-rounded and unique experience continues to help KAR provide the highest level of service for an Ecommerce agency partner. Lindsay aligns her passion for the outdoors & skiing with her work at KAR.
Quinn Trainer
SENIOR Account Manager
Quinn is a graduate of Saint Lawrence University & has been working in the outdoor industry for 4+ years. Quinn most recently worked at Denny Ink supporting marketing efforts for Mammut, Atomic Skis & Outdoor Industry Association. Quinn joins us with strong copywriting skills and a strong grasp of marketing to the outdoor enthusiast.
Ashley Pretorius
ACCOUNT MANAGER
Ashley brings relevant account mangement experience to the KAR Team having previously worked as an Account Manager for Critical Mass (formerly Adyllic an Omnicom agency) and Resolute Digital. Ashley is a graduate of University of Colorado Boulder. Ashley will ensure that KAR continues to provide best-in-class ecomm agency services, ensuring attention to detail and consistent workflows.
Emily Pruchnicki
Graphic Designer
Emily joins KAR with several years of email marketing and graphic design experience. Emily has worked in content marketing in the agency world since graduating from the University of Denver. Emily brings hands on experience in Klaviyo and graphic design platforms. Emily will help elevate KAR’s email marketing offerings.
Mia Winans
Digital Advertising coordinator
Mia most recently worked in outdoor apparel with the performance skiwear brand Beringia, managing email, web & agency relationships. Mia will help us continue to deliver best-in-class Klaviyo & Meta campaigns, ensuring that we are staying ahead of the competition and algorithms. Mia is an avid skier with a history competing in the freeride discipline.
Charles Lozner
SENIOR ADVISOR
Charlie is currently a partner at Backbone Media, working to help best-in-class brands elevate their awareness and drive more sales through effective marketing. Prior to Backbone, Charlie worked as the Director of Marketing for Outdoor Research and oversaw their ecommerce launch. Charlie brings 17+ years of experience to KAR to ensure we are providing best-in-class solutions.